I'm starting a thread here on exploring potential sponsorships for Django. PyCharm did one last month that seemed to work out well for both sides: Django received 30% of sales and PyCharm had increased exposure.
The primary goal is to help fund Django itself. The secondary goal is exposure for Django related software and content.
Are there objections to doing this with other corporate software like Sentry and others? And then what about content like books or video courses that pass some measure of "legit" with the community and also are on board with an affiliate structure?